Muck Rack on LinkedIn: Muck Rack | For journalists and public relations (2024)

Wondering how to identify press coverage today? Press coverage, in our books, is any content mentioning your brand, published by a credible source—be it on TV, in a magazine, or even on social media and other platforms in the digital realm. Whether it's a podcast, YouTube interview, or a feature on Instagram, these all count as valuable coverage for your brand.Learn more in our latest article for examples of successful media placements, and let us help you navigate the ever-evolving media landscape: https://bit.ly/3TpFrPu Need support in defining or securing press coverage? Give us a shout!

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The average response from journalists to pitches was less than 3%, according to a new survey. What was the average response from journalists on podcast-related topics? 17%. Podcasting is hot. Are you podcasting? Does podcasting touch your product or industry? Are you in the podcasting conversation there?Do you need help? I can help. How can I help? Moral support. Just kidding. Also, strategizing, planning, researching, hosting, producing, and polishing.Here's the slide deck for your perusal: https://lnkd.in/ddtnSWPZ

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Ready to nail your product pitches? 🏆We collected the top insights from past #CoffeeWithAJournalist podcast guests like Sara Spruch-Feiner (Glossy), Hannah Orenstein (Bustle), Dani Kwateng (Teen Vogue), and more to up your product pitch game in 2024. Insights include:✅ How to research a journalist's coverage✅ Why you need to know the latest trends✅ How to stay away from clichés in pitches✅ What makes a great product pitch subject line✅ How your pitch can stand out in a chaotic inboxGet the inside scoop on writing a winning product pitch on the blog: https://bit.ly/41RSOuu

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Whether you're promoting a new book or seeking speaking engagements, getting featured in newspapers, magazines, podcasts, or TV shows can significantly boost your credibility. Learn how > #MediaCoverage #MediaPitch #MediaKit #MediaInterviews #PublicRelations

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Why risk putting an #executive in front of an incisive journalist when there’s a gentler route? One word: credibility. The more credible the #journalist the more trust in your message. That said, many variables inform decisions on media interviews. And many channels exist to go direct to your audiences and should be considered as part of your overall #publicrelations & #communications strategy. Ellen Huet Bloomberg News

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Facing the decline of traditional media head-on, PR agencies are finding a silver lining with podcasts. 🔄 Podchaser Pro is your ally in this shift, offering direct access to over 5 million podcasts for precise audience data.Transform your PR approach with Podchaser Pro. Start by exploring the power of podcasts today. 🎙️Unlock the potential: #PodchaserPro #PRTransformation #MediaInnovation #StrategicStorytelling #PodcastData

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Working in PR is a very nuanced field - but when you cater to C-Suite professionals specifically, it becomes a whole other ball game. Check out our most recent Mondo Minute Leadership Series episode interview with Rachel Gerber Kule to learn about the unique challenges and opportunities that working with top executives provides. #MondoMinute #PublicRelations #CSuite #staffing #podcast #leadership #mondoinsights #technologyhttps://lnkd.in/eYBHyT3U

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Would you like to get a product, podcast or event featured in the media? A journalist at a top tier national outlet is looking for suggestions for an April round up. Getting featured in the media is totally available and accessible to businesses, you've just got to know where to look 😉If you'd like access to journalist requests just like this one and to know how you can land high impact press coverage, DM the word PRESS to find out more. #presscoverage #PR #prsupport #prhelp #prtips

Looking to stay ahead of the curve when it comes to current events? Look no further! We asked our network of PR pros for their 'go to' podcasts and newsletters and this is what they said: https://lnkd.in/dJBd9jnU. Stay informed and up-to-date with the latest news and insights in the industry. #PRpros #corporatecomms #podcasts #newsletters

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I get to talk to dozens of PR folk every weekMany of them are pitching podcasts for the first timeIt's important to layout the similarities between pods and trad media, so they have proper expectations and understanding of the medium.Similarities:1️⃣ Compelling Narrative: Both require crafting a compelling story or angle that is interesting and relevant to the audience. The pitch should highlight what makes the client or their message unique and why it would be of interest to the audience.2️⃣ Understanding the Audience: It’s crucial to understand the target audience for both podcasts and traditional media outlets. The pitch should be tailored to the interests, concerns, and needs of the audience, whether it’s a niche podcast listenership or a broader traditional media audience.3️⃣ Research and Customization: In both cases, research is essential to identify the right platforms and hosts or journalists who are most likely to be interested in the story. Customizing the pitch to align with their past work, interests, and the type of content they produce can increase the chances of success.4️⃣ Building Relationships: Establishing and maintaining good relationships with podcast hosts, producers, journalists, and editors is important in both arenas. Networking and regular interaction can lead to more opportunities for clients to be featured.5️⃣ Follow-Up and Professionalism: Following up after sending a pitch, while being respectful of the recipient’s time and workload, is key in both scenarios. Professionalism in communication and meeting deadlines, providing necessary materials, and being available for interviews or further questions is crucial.6️⃣ Timing and Relevance: The timing of the pitch can significantly affect its success, so it’s important to align the pitch with current trends, news cycles, or events in both podcasting and traditional media contexts.7️⃣ Multi-Platform Strategy: Often, successful pitches in both domains can lead to cross-promotional opportunities, such as sharing the podcast episode or media appearance across social media, websites, and other channels to maximize reach.The core principles of creating a persuasive pitch, understanding the audience, conducting thorough research, building relationships, and maintaining professionalism are consistent across both podcast and traditional media pitching.Find the differences in the comments below 👇#podcasts#earnedmedia#publicrelations#pr

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